The unstoppable Tom Szaky (co-founder of Terracycle) writes a great blog over at Inc.com. In a recent post he tackles Green Washing, defined by CorpWatch as "the phenomena of socially and environmentally destructive corporations or governments attempting to preserve and expand their markets or power by posing as friends of the environment."

That's not Neuton. In addition to offering a product which eliminates the need for a gasoline-fueled internal cumbustion engine, we're reducing non-recylable materials in our packaging, and all of our batteries are virtually 100% recyclable.

Here's what Tom has to say about Neuton:

Oddly enough, some products that seem like clear examples of green washing turn out to be truly green. After seeing many lawn mower companies claiming to be green, I wondered, "How eco-friendly could a lawn mower really be?" Then I met the founder of Neuton, Inc., who gave me a sample of his battery-operated lawn mower. I was wrong. Some battery-operated lawn mowers are in fact green.